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Scripts
While most of the market is adjusting…
luxury in Scottsdale is still leading.
This is how the top 1% lives in Scottsdale, Arizona
Call to Action:
Come take a look.
“The Phoenix market isn’t slowing…it’s being carried by homes like this."
“Luxury real estate is telling a very different story about the state of the market right now…and this home proves it.”
“74% of homes are selling below asking price right now…but luxury is playing a completely different game.”
“Buyer demand is up nearly 10% this year…and it’s being driven by the top end of the market.”
“Did you know more homes sold over $10M in the last year than ever before in Phoenix…
and this is exactly why.”
“Did you know the $10M+ market has grown more in the last year than the previous five combined?Welcome to Scottsdale luxury.”
“Did you know Phoenix is quietly becoming one of the fastest growing luxury markets in the country?Homes like this are the reason.”
Most viral luxury real estate videos follow a very simple structure.
→ Hook (First 3 Seconds)
A bold or curious statement that stops the scroll.
→ Context (Next 5 Seconds)
“This is a $9M home in Scottsdale.”
→ Visual Payoff (Next 10–20 Seconds)
Show the best features immediately — views, kitchen, backyard, architecture.
→ Engagement Call to Action
Ask the viewer a question or invite them to interact.
Example: Would you buy this home?
If you only use one hook, make it this:
If you had $9 million to spend on a home… would this be the one?
This format works extremely well because it invites the viewer to imagine themselves owning the property, which increases engagement, watch time, and comments.